| Thursday - April 03, 2014 |
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"I was surprised as anyone when t-shirts, jeans, and leather jackets suddenly became symbols of rebellion." - Marlon Brando
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rantnrave:// Pair of Mormon missionaries told me they liked my outfit last night... Be sure to check out the academic article by KIRSTEN L. ELLISON on the deeper messages conveyed by skin care ads. It's a heavy read, but fascinating. Idea for fashion bloggers: start covering this type of work, offer analysis and context where you're able. Science and tech bloggers do this all the time, and there are many fine journals working with ideas about fashion and material culture that deserve a larger audience. CLOTHING CULTURES, FASHION, STYLE & POPULAR CULTURE, and TEXTILE HISTORY are three among many... New LP from RATKING streaming over at NPR and it doesn't disappoint. My current favorite NYC rappers, A$AP FERG notwithstanding...
Adam Wray (adam.wray@redefgroup.com) Curator, FashionREDEF
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styled for you
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Marketing 'Real' Bodies
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Some brands are finding that people will applaud even their most timid efforts to deviate from the standard model physique.
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What we wore: UK Garage
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MCs, DJs and punters share their photos from the days when style meant three words: Moschino, Versace, Iceberg.
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When Will AR Replace the Fitting Room?
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Activations from digital signage to augmented reality encourage shoppers to browse broader collections and try inventories on -- without the dressing room.
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tailored ones
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Unintended Appropriation: 5 Brands Favored by the Underworld
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No matter how much they set prices and create distribution channels to attract a certain type of customer, at the end of the day brands cannot control who will buy their product. While they will often court musicians, artists and celebrities in order to improve their public perception, very few companies wish to be associated with criminals.
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“REDEF is dedicated to my mother, who nurtured and encouraged my interest in everything and slightly regrets the day she taught me to always ask ‘why?’”
— @JasonHirschhorn |
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| WHO WE BE |
REDEF, Inc.
95 Morton Street // New York, NY 10014
www.redef.com |
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